The Best-Selling Heat Protectants for Safe Hair Styling

The hottest products on the market.

By Allie Hogan, Associate Beauty Editor · Jun 6, 2023

Dae

When I first took a straightening iron to my hair in the early 2000s, heat protectant was far from a thought in my mind. It didn’t really register that a flat iron could damage my hair, just that it was the tool I needed to make my hair look like everyone else’s in my middle school. We’ve come a long way with hot tool safety. Recently, on a call, our team was reminiscing about straightening their hair with an iron and a towel, which we don’t recommend. Now there are dozens of options for multi-tasking heat protectants to help keep our strands safe when we’re grilling them at 350 degrees. These are some of the best-selling heat protectant products out there.

1 / 10

Bumble and Bumble Hairdresser’s Invisible Oil Heat & UV Protective Primer ($32)

Bumble and Bumble offers a primer for your hair as a perfect foundation, just like with makeup. This primer not only offers protection from heat but also UV, so there’ll be no color fading from the sun when wearing this. It also decreases frizz by half instantly.

2 / 10

Moroccanoil Protect & Prevent Spray ($30)

This product wears many hats so you don’t have to. It protects against heat and UV damage and other environmental stressors. Color fading, brassiness, pollution and thermal damage are a thing of the past with this spray.

3 / 10

Pureology Color Fanatic Heat Protectant Leave-In Conditioner ($34)

This leave-in conditioner does it all. It primes, detangles, preserves color vibrancy, protects against heat damage and adds shine. It can be easy to forget to use a heat protectant before taking a hot tool to your hair, but this leave-in conditioner being part of your post-shower routine will ensure that your strands are safe.

4 / 10

LolaVie Glossing Detangler ($26)

NewBeauty Award winner, LolaVie Glossing Detangler, from the mind of Jennifer Aniston, is a magical multitasker. It primes, smoothes, detangles and protects hair while promoting a healthy-looking shine.

5 / 10

Dae Agave Dry Heat Protection & Hold Styling Mist ($28)

This new heat protectant doubles as a great styling mist that creates an all-day flexible hold. It also helps control frizz and promotes shiny, soft hair, so your protection and styling can be done in one step.

6 / 10

JVN Complete Blowout Styling Milk ($29)

Hair icon Jonathan Van Ness would never lead us astray, so it’s no surprise this Blowout Styling Milk is divine. The NewBeauty Award winner protects hair against heat but also helps you achieve the blowout of your dreams, smoothing hair and locking it in place.

Award Photo: Complete Blowout Styling Milk

7 / 10

Briogeo Farewell Frizz Blow Dry Perfection Heat Protectant Creme ($26)

It’s all in the name—say “farewell” to frizz. This cream minimizes frizz, smooths hair, enhances shine and protects against heat. Rosehip, argan and coconut oils also give hair a boost of hydration.

8 / 10

Verb Glossy Shine Heat Protectant Spray ($20)

Glass hair and skin have become a trend, and this spray helps you nail the look. The formula moisturizes and protects hair while leaving behind a glass-like finish.

9 / 10

Redken Big Blowout Heat Protectant Jelly ($26)

This is a good protectant option if you’re also looking to add volume. The gel serum keeps hair safe from heat damage and adds instant volume for a soft, bouncy look.