Eye Color

Y2K’s Edgy ‘Marinated Makeup’ Is Back: Here’s How to Recreate It

By Tatiana Bido, Aesthetic Content Manager September 21, 2022

Three words: apply, smudge and define.

Eyeshadow Application Tips for Instagram-Worthy Eyes

By Allie Hogan, Associate Beauty Editor September 20, 2022

Straight from Kevyn Aucoin's director of artistry.

How to Nail Barbie Makeup This Halloween, According to Celebrity Makeup Artists

By Allie Hogan, Associate Beauty Editor September 14, 2022

After seeing photos of Margot Robbie as Barbie, it's sure to be a trendy costume this year.

Bright Eye Makeup Is Trending Big at the 2022 Emmys

The Drugstore Serum Quinta Brunson Used to Prep Her Skin for the Emmys

Sarah Hyland Shares Her Favorite Mascara and Her Hot Take on the ’90s Brow Trend Coming Back

This Celebrity-Adored Lipstick Is on Major Sale Right Now

9 Makeup Products People Over 50 Should Be Wary Of

By Allie Hogan, Associate Beauty Editor August 3, 2022

If you have any of these in your cosmetic bag, you may want to give them a second thought.

How to Achieve the ‘Siren Eyes’ Makeup Trend

By Allie Hogan, Associate Beauty Editor July 18, 2022

Nail this sultry, seductive trend.

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7 Ways to Look Younger Instantly With Makeup

By Danielle Fontana Dooley, Associate Director, Digital Content June 27, 2022

Tricks anyone can master.

Every NewBeauty Award Winner You Can Get at the Sephora Sale

This Eyeliner Look Was a Major Trend on Tonight’s Red Carpet

The Best Valentine’s Day Gifts for the Beauty Lover in Your Life

White Eyeliner Mistakes

6 Common Mistakes Women Make With White Eyeliner

Celebrity Makeup Artists Share This Year’s Best Eyeliner Tips, Trends and Tools

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One of Summer’s Hottest Eyeshadow Trends Was a Celebrity Favorite at the CMT Awards

The Best Neutral Eyeshadow Palettes For Every Skin Tone

Fran Drescher on the ‘Healthier’ Hair Dye She Swears by and Her Best Anti-Aging Makeup Trick

This Was the Most Popular Virtual Try-On Product of the Past Year, According to YouCam’s Makeup App

Hilary Duff Says This Eyeshadow Helps Her Look Less Tired

The Pretty Connected Prescription: Holiday Glam Edition

Google’s Newest Feature Allows Users to Virtually Try on Thousands of Makeup Products Before Buying

The Best Makeup Sets to Gift Your Beauty Maven

The Bright, Bold World of Betsey Johnson Is Rolling Out a New Cosmetics Line—and Everything Is Under $10

Expert-Approved Ways to Make Your Eyes Stand Out This Fall

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